The leading quartz surface designer and manufacturer has collaborated with the legendary design and fashion trend guru, Lidewij Edelkoort to create their annual trend book for 2019.
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Form Follows Food includes 60 original photographs shot at Studio Edelkoort. The book examines major trends and presents them through the work of three young designers, whose art relates to food and form. The stunning photography utilises Caesarstone materials that reflect these same major design trends.
“Today,” states trend forecaster Lidewij Edelkoort, “Food is a design element in and of its own right, which encourages openness and boldness in the kitchen environment. The kitchen has been redesigned as the central meeting point in the home and favoured over the old-fashioned living room. This leads to a chain of activities in the home, including remodelling and re-equipping the kitchen, to ensure that all of the design components match.”
Jon Stanley, VP marketing, Caesarstone UK, says, “This new trend book collaboration strengthens our excellent relationship with Studio Edelkoort, who has been an active partner in our product development process over some years, identifying and focusing current and future trends.
“The decision for the book to include unique designers who are leveraging culinary influences in their day-to-day activity was intended to illustrate how inspiration is expressed in the final product. Much like our desire to offer infinite design options that draw inspiration from current trends alongside classical influences.”
Concrete, a raw and rough material meets dishes made of unrefined ingredients with rough textures. The connection between these two worlds shows the inherent beauty and authenticity of rough and raw that are free of ornamentation.
Studio Formafantasma, the Amsterdam-based, Italian design duo, has been engaged in recent years in the creation of art from “natural” materials. Exploring issues such as the relationship between tradition, local culture and sustainability, the studio has worked in the past with companies such as Fendi, Hermès, Lexus and more. The two created a collection of vessels made from a biomaterial composed primarily of flour, agricultural waste and natural limestone that illustrates the rough and raw trend. The objects are characterised by colours and materials reminiscent of bread baked with spices, vegetables and roots.
The eternal trend of marble reignites worlds of classical inspiration that are expressed through opulence and ornamentation. The timeless trend calls on the industry to make creative use of more exciting materials, through sophisticated surfaces that include veining motifs, inspired by nature. The veined texture trickles down into food design, through a range of “marbled” foods and desserts, including blue cheese, fresh produce and even colourful meringues with a marble-like appearance.
The Meringue Girls, a pair of young pastry chefs from London blend life and colour into traditional British baking, and for years have been serving meringues in a rainbow of colours and flavours, using solely natural colouring. As part of the collaboration with the trend book, the Meringue Girls presented their famous dessert in colours that draw inspiration from Caesarstone's Supernatural collection.
One of the strongest culinary trends today goes back to the time of hunters and gatherers. The trend brings forward ancient textures to create tempting and sensual foods, presenting a primal landscape on the table that connects with ancient cooking rituals. The trend praises black and dark aesthetics in the kitchen abandoning the common and dominant white iconic kitchen. In this trend, black quartz, black cast iron, black ceramics and dark materials, such as stone, porcelain, metal and wood come together and prevail.
Marije Vogelzang of Amsterdam designs the experience that surrounds food, focusing on food habits and rituals. She claims that food presentation can change mindless consumption behaviour into a conscious experience. Vogelzang’s intriguing project explores the positioning of small objects in the plate's centre, tricking the brain to focus on the visual aspect and leading humans to eat less.
A physical copy of the book is available upon request via: caesarstone.co.uk/formfollowsfood
Credit: Studio Edelkoort and Caesarstone (Images), Koen Hauser (Lidewij Edelkoort portrait)
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