Vipp has commissioned French artist Vahram Muratyan to mark its 80th birthday in 2019 by paying tribute to its Danish roots. The artist’s city silhouettes unfold on a limited-edition series of the iconic Vipp pedal bin.
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Inspired by Muraytan’s city illustrations in his visually striking bestseller Paris Versus New York, Vipp turned to the Paris-based artist and offered its bin as a canvas.
“My first encounter with Vipp was at The Museum of Modern Art in New York (MoMA). I was convinced the brand was American due to the bin’s retro mobile look. Its design reminded me of a classic American car. So, I was quite surprised to learn about the company’s Danish roots when Vipp contacted me for a collaboration to celebrate its 80th anniversary,” says Vahram.
Aptly named ‘The Danish Bin’, Muratyan interprets it with a timeless illustration of Copenhagen’s cityscape, with its recognisable green towers, cyclists, the colourful Nyhavn facades and the Tivoli amusement park. “I normally work in 2D, but with a round canvas I wanted to illustrate the carrousel of daily life through a jubilant narrative in the beautiful city of Copenhagen – a city much more colourful than my hometown of Paris,” explains the artist.
This limited-edition, 14-litre Vipp bin is available in selected Vipp stores worldwide and online at vipp.com.
Credit: Vipp (Images)
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