A new study has uncovered the home decoration trends Brits are currently adoring - and abhorring.
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According to the research from Castrads, the UK's premium radiator company, an analysis of Google search data from the last five years shows we're bored of millennial pink, and have never been more fascinated by smart home tech.
With searches for smart home devices up by 2,397% in January 2019 compared to August 2015, it's no surprise to discover tech-loving and time-strapped Brits will spend around £10.8bn on them throughout 2019.
We're also crushing on retro drinks trolleys, with searches up 685% compared to May 2015. Of course, luscious house plants are still topping shopping lists, with the indoor plant market reportedly worth £2.2bn and searches up by 234% compared to 2015.
So what else is hot (and not) according to searches on Google?
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People are loving...
- Velvet (especially decadent velvet chair)
- Marble, especially in the kitchen
- Dining benches, perfect for a space-strapped kitchen
- Patterned tiles
- Column radiators
- Herringbone flooring
- Brass taps
- Pendant lights
- Persian rugs
- Freestanding baths
People are loathing...
- Bold wallpapers and chandeliers: bye-bye, maximalism
- Crittall windows and screens
- Rattan furniture
- Copper cookware
Speaking about the results of the research, Jayson Branch, Creative Director at Castrads, commented: "It’s fascinating to explore the nation’s search habits when it comes to inspiration for their home décor. Every year, interior design enthusiasts like myself call their top predictions, so it’s interesting to see which trends are living up to the hype and are being followed by consumers…and for how long. It's positive to see a move away from potentially-harmful home items in favour of more eco-friendly - yet statement-making – ones such as column radiators and oxygen-rich house plants. It’s also encouraging that Britons are fully embracing smart technology which can improve home efficiency, cut household bills and make life just that little bit easier".
Do you agree with the two lists? Tweet your thoughts to @kbbark: we'd love to hear from you!
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