Over a third (38%) of those quizzed said they thought the traditional 'spring clean' was dying out, with 45% admitting they thought the previous generation had more time for household chores than they did.
Close to half of Brits believe the kitchen is the area of their home that takes the longest to clean, followed by the bathroom and the living room. Polishing windows is the task most likely to be over-looked by time-strapped Brits, followed closely by cleaning appliances such as the fridge and oven.
Two-thirds of those asked said they wished there were more time-saving solutions available for cleaning, with 20% revealing being able to control appliances via their smartphone is helpful for saving time. According to the data, the dishwasher is the appliance that will help Brits save the most time.
Keval Shah, Head of Marketing at home appliance brand Beko, who commissioned the research, said: "With such busy modern lives, housework isn’t a priority for many of us anymore. While we all like to be house-proud, it’s difficult to find the time. Our research shows time saving is an important issue, especially with people working longer hours than in the past and enjoying busy social lives. As a result, traditional housework is taking a back seat. Thankfully, modern technology is helping us to save time in all aspects of our daily activities, including cleaning. Being able to control devices remotely means families can multitask and hopefully feel less pressure and guilt about getting tasks done and sacrificing important family time".
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