That's exactly what Schmidt did to celebrate the release of their neat Vertical Home kitchen concept, collaborating with dashing climber Kenton Cool to bring one of their kitchens to life (and dizzying heights).
That's one way to enjoy your morning coffee, hey?
Besides showcasing the new collection, the mountain-side activity also had the goal of highlighting how Schmidt will always go above (this time, quite literally) and beyond in order to deliver excellent customer service.
As the team explains: "To show our commitment to our customers, no matter how far-fetched their dream, we set ourselves an extraordinary challenge: to design a kitchen and wardrobe for an exceptionally demanding customer - the world-renowned mountaineer Kenton Cool. The twist was that we didn't install these at his home in England but on the side of a mountain at an altitude of nearly 2,000 metres. And we succeeded, with no compromises!"
Find out more here and take a peek at how, exactly, the Schmidt team installed a kitchen on the side of a mountain by watching the video below...
NEXT! Looking for some quirky seating inspiration for your kitchen? Browse our moodboard of ideas below - click any image to begin exploring.